This article is an edited excerpt from Building Brand Value the Playboy Way , available from Palgrave Macmillan.
What's the first thing you think of when you hear the word, Playboy?
Who pays for anything and everything they can imagine when they can get it for free?
Mollie: I find it fascinating that Flanders says “the battle has been won.” On the one hand, he shows a certain self-awareness about the nature and outcome of the war that was being waged by story was mostly noteworthy for letting me know that Hugh Hefner is still alive, God bless him—dreamed of a world where gentlemen enjoy all these luxuries—cigars, fine spirits, voluptuous and willing women who exist to cater to their whims.
However, they all pale in comparison to Hugh Hefner who became the living embodiment of the Playboy brand.
I should mention that Hefner's role as brand champion was one he played with vigor and resolute purpose.
Go to every staff member and talk to them until their casual relationship meter breaks about 75%.
Two of your staff members (randomly chosen) have had an argument, and now everyone in your mansion is angry.It could be argued that there has been no other brand champion in history who could be so closely associated with the brand he championed, nor is there another brand champion who has fulfilled that role for such a long period of time.Other brand champion names such as Steve Jobs, Mary Kay Ash, Oprah Winfrey, Bill Gates, and Martha Stewart come to mind, and many of those people will be discussed in this book.Eventually, you'll run into the staff member who knows what's going down, and Julie will break it down for you.Now, while all this is going on, two special celebrities will come over.When you join, you will receive a regular advice newsletter, responses to your emails from Tiffany, in depth discussion on TGTV webcam to select emails, hundreds of personal photos and video of Tiffany and her friends from the early years to today, plus much more!